Moreton Bay Regional Council to rename itself Moreton Bay City

Australia’s third-largest council will ignore its regional identity and rebrand itself as Moreton Bay City, with its mayor saying the area is “sick of being overlooked” halfway between Brisbane and the Sunshine Coast.

At Wednesday’s council meeting, Mayor Peter Flannery proposed a motion to move from Moreton Bay Regional Council to Moreton Bay City Council, which passed unanimously.

“It’s time I advocate for your fair share of taxpayers’ money to be spent where it was generated to begin with.

“Unfortunately most of them think we are somewhere in regional Queensland and not less than 30 minutes from Brisbane CBD or the international airport.”

The council has “grown up”

Mr Flannery said the name Moreton Bay Regional Council was chosen 13 years ago when the councils of Pine Rivers, Caboolture and Redcliffe were merged, but the area has since “grown”.

“Moreton Bay is Australia’s third largest local government by population. It’s been the reality for some time, but few people realize it,” Mr Flannery said.

“Our annual growth rate is one of the fastest in the country. Over the past 12 months, our region has welcomed more than 10,000 new residents.”

Houses at North Harbor residential development and marina on the banks of the Caboolture River in Burpengary, North Brisbane.(ABC News: Dea Clark)

Moreton Bay had an estimated population of 479,000 in 2020, second only to Gold Coast City Council with an estimated population of 635,191 and Brisbane City Council with 1.2 million.

A planned satellite town in Caboolture West, in the Moreton Bay local government area, is expected to be the size of Mackay or larger, supporting 17,000 jobs and 30,000 new homes.

The state government recently introduced special legislation to manage the development of Caboolture West as the largest pristine site in South East Queensland. It should become the home of 70,000 people.

The council is also set to deliver 88,000 new homes by 2041 across the region, as part of the South East Queensland Regional Plan.

“Not on Skyscrapers”

Mr Flannery said the move ‘was not about wall-to-wall skyscrapers’ but was about shaping national and international perceptions of Moreton Bay as an economic destination for business, industry and lifestyle .

redlciffe storm clouds
Redcliffe is part of the Moreton Bay area, which was merged into Moreton Bay Council 13 years ago.(ABC News: Michael Rennie)

The new focus on the city will help change perceptions of Moreton Bay as a disparate locality and reflect its growing economy, he said.

Moreton Bay City will not have a single business district but will operate on satellite CBDs centered around neighborhoods of expertise.

“Now is an opportunity to chart our evolution, sensitive to the distinct personalities of our cities and suburbs, and set the stage for becoming the best future version of ourselves,” Flannery said.

The council will now seek approval from the Local Government Change Commission for the name change.

Elna M. Lemons